Alyssa's devotion to her clients isn't just a day-to-day commitment; it's an integral part of her DNA and ideology. She believes the key to igniting a successful public relations campaign lies in using clients’ business goals as the inspiration for the development of a strategic PR plan and breaking through "out of the box" concepts to provide a unique campaign to match individual needs. Developing either ala carte or multi-tiered programs, depending on the client's scope of services, campaigns are specifically tailored for brands that range from start-ups to Fortune 500 companies. These industries include entertainment, fashion, lifestyle, consumer to technology, real estate and non-profit. Understanding the right balance of traditional PR, social media, cross promotions as well as being able to tap into her extensive network of tastemakers and celebrities will impact each client's bottom line. Such tactics are proven to be successful in bringing the clients message into the community of influencers at the deepest level as well as branding the clients message into the mainstream dialogue, ultimately producing maximum results and return on investment.

Currently, Alyssa works as an independent PR and media consultant offering customized services that match each client's individual goals in order to garner maximum results and elevate overall brand awareness through multiple media and social verticals. Alyssa has the ability to work on project or retained basis, depending on client requirements. A project basis is generally preferred for sporadic news, for example when a company has a new product, service or contract win. However, to build on-going brand recognition and credibility within the marketplace, a retained fee is recommended. This allows a sustained and pro-active approach to raise the visibility for both small and large companies and brands utilizing a strategic media relations campaign and rollout that also work in tandem with business development and marketing goals. Additional support for PR firms and other PR consultants during periods of high workload is available.

For 12+ years, at every turn, Alyssa's creative, multi-tiered media campaigns have hit the bull's-eye and raised the bar for clients and industry peers, alike. Because of her media expertise and diverse network of contacts, Alyssa can generate newsworthy stories and launches for clients that include coverage in traditional and 2.0 channels. Whether executing product launches, organizing red carpet events, media tours, or creating synergistic partnerships, Alyssa brings passion and impressive results that garner maximum ROI.

Previously, as Vice President and media specialist at NYC-based PR agencies, Alyssa led account strategy, counsel and messaging for a diverse roster of clients ranging from Elite Model Management, Philips-Van Heusen, Urban Retail, ooVoo, VEGAS.com, as well as Guitar Center, Lower Manhattan Cultural Council, best-selling author and relationship expert, Anna David and Wolfgang's Vault.

Alyssa has an extensive track record of award-winning PR campaigns which include the lifestyle and business publicity for Wolfgang's Vault, the premier online store for legendary impresario, Bill Grahams' rock and roll memorabilia. In 2006, she was presented with a "Business and Financial Reporting" Emmy Award for her contributions to the CBS News Sunday Morning, "Relics Of Rock" segment. Additionally, while leading Philips-Van Heusen's "Save Ellis Island's" cause-marketing campaign, she was responsible for securing top-tier media results. Press in Wall Street Journal, People, Life & Style, US Weekly, NY Post's "Page Six" and Brandweek, as well as securing endorsements from celebrities including, Christian Slater, Katharine McPhee and Kristin Cavallari, led to over 100K unique visitors on the first day of the campaign's web launch.

Earlier in her career as record label publicist for Sony and Jive Records, she was recognized for her achievements and received RIAA Certified Multi-Platinum plaques for her publicity work for Fiona Apple, Jamiroquai and Britney Spears and was also responsible for breaking the UK duo, Groove Armada into the US marketplace.